Brand Strategist

I help brands find the words for what they already are.

Strategic positioning, brand voice, and communication systems that help businesses connect with the people they were built to serve.

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About
Pranav Nagarkar - Brand Strategist

Brand strategy is the art of making the invisible visible; taking what a business already knows about itself and making it legible to everyone else.

I work with founders and teams who have built something meaningful but haven't yet found the language to communicate it. My role is to listen deeply, find the strategic truth at the core of what they do, and translate it into positioning, voice, and systems that work.

The best brand strategies aren't invented, they're discovered. They're already there, waiting to be articulated. My job is to find them.

Selected Work

06 Projects
01
GoChanakya
Rebranding a financial education firm for India's first-time earners — 15% sales uplift post-launch.
02
Paushtikk Switch
Full brand relaunch for a wellness brand — 40% engagement uplift and 12% new customer growth.
03
Untie
End-to-end brand strategy for a curl care brand competing in India's most crowded beauty shelf. Confidential.
04
Aeter
Brand strategy for a new luxury perfume house entering the US and Gulf markets. Confidential.
05
Up & Run
Research and strategy for a children's hydration supplement — reframing a supplement as fuel for the way kids already live.
06
Richbear
A brand strategy for a multi-city café chain entering a market where coffee has been commoditised.

Essays

02 Essays

Same instinct, different format: finding the argument underneath the noise.

God of the Gaps
6 min read

God of the Gaps

What the Dhurandhar films reveal when read through narrative transportation theory: not just a hit franchise, but a propaganda template.

PropagandaFilm
We've All Cried Wolf
8 min read

We've All Cried Wolf

AI discourse runs on a quiet asymmetry: doomers get credibility for free, optimists have to earn it. A look at who actually profits from the fear.

AICulture
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